National Association of Music Merchants
NAMM, founded in 1901, is the global not-for-profit trade association for the music, sound and event technology industries. During my nearly three years at NAMM as the Content Manager, I worked in the Marketing and Communication department, on a team of 10, to produce an extremely high volume of digital and print marketing deliverables in which I was often the sole content creator and editor.
Our main focus was on NAMM's two annual global trade shows: The NAMM Show in Anaheim attracting 100,000+ registrants and Summer NAMM in Nashville attracting 15,000+ registrants. I had the challenge of speaking to a variety of B2B and B2C audiences including exhibitors, retailers, teachers, non-profits, board members and consumers. I developed a meticulous attention to detail and have a passion for creating work that reflects the excellence of the brand.